• Innovate1



When everyone has black hair, hair-loss is particularly noticeable, making for a thriving market in hair restoratives in Japan. Such products tend to use black and gold in their packaging, giving them an old-fashioned, oriental and rather melodramatic look.

Bravis' use of red in the design of Innovate helped position the product as a very contemporary and scientific hair-loss treatment and sales have been brisk.Innovate

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