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My Syrup


Meiji-ya Syrup had been on sale for 80 years without the design having once been changed. This meant that while consumers liked it for being traditional and full of old memories, they also couldn't help seeing it negatively as old-fashioned, too sweet, and even unhealthy.

Meiji-ya decided to modify the flavors of the syrups at the same time as revamping the packaging to update and reinforce the brand. Bravis took care to include all the valuable elements of the old brand equity like quality, tradition and exclusiveness, but added a lighter touch to make the design more contemporary. A new premium syrup class was added to the line-up at the same time.

- Package Design
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