• My Jam Classic Series1
My Jam Classic Series1

My Jam Classic Series


MEIDI-YA's My Jam series was launched in 1911. Over more than a century, the jam has maintained a leading position by continually adapting to changing consumer tastes and expectations.

Bravis was asked to carry out a brand renewal for this historic product. The key themes we needed to keep in mind were 'quality,' 'authenticity' and 'rich and heavy.'

Using MEIDI-YA's navy blue brand color as a key element, we created a design that successfully projects values like tradition and quality. Notice how the elegant arabesque pattern at the top of the label evokes the thrill of an era when Western products were the height of exoticism, as well as the tang of rich fruit.

- Package Design
MEIDI-YA Other Project
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- My Jam Classic Series
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