• Aqua Bulgaria1
  • Aqua Bulgaria2
  • Aqua Bulgaria3
Aqua Bulgaria1 Aqua Bulgaria2 Aqua Bulgaria3

Aqua Bulgaria


Meiji Bulgaria debuted in the early 1970s. The brand has a proud history as the leading yoghurt brand in Japan, having won high levels of market share, as well as considerable consumer affection.

Since its inception, the Bulgaria brand has communicated an unchanging aura of genuineness and authenticity--a major factor behind the brand's long-term success. Meiji Dairies wanted to leverage the brand by developing extensions and turned to Bravis for packaging solutions.

Bravis created the package design for Aqua Bulgaria, a smooth drink made from the same lactic acid bacteria used in yoghurt making. The design refers back to the tradition and history of the Bulgaria brand at the same time as expressing the 'low-calorie' functionality of the new product.

- Package Design
Meiji Other Project
- Bulgaria
- Bulgaria Creamy Rich
- SuperCup/AYA
- Tokachi Cheese/Butter/Spreads
- Aqua Bulgaria
- Desserts
- Akachan no Resutoran
- Isshokubun no Yasai to Fusoku Shigachi-na Calshium
- Kokuga Oishii Milk Cocoa
- Kaju Gumi
- Tropicana soft candy
- Rega
- Quix
- Meiji Dolcia
- Meiji Coffee 500

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