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Meiji Coffee 500


Meiji's Coffee 500 uses proprietary technology to create a fragrant, sharp and rich milk coffee.

The '500' name comes for the idea of distilling all the complexities of delicious coffee into one 500 ml carton.

Meiji wanted Bravis to come up with a design that communicated the traditional sense of quality and reliability associated with Meiji's historic brand. In response, we created a product logo in a forceful typeface within a symmetrical oblong label for the look and feel of a timeless classic. When the cartons are placed side by side on the store shelf, the red ribbons at the base of the package join together seamlessly for a brand presence 'multiplier effect.'

- Package Design
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