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Mercian found itself without a low-priced, dry sparkling wine in its line-up, and created Luxec, a sparkling wine made from Japan-grown Chardonnay grapes, to fill the gap. The aim was to promote the wine as an accessible brand that you could pick up and enjoy anywhere.

In addition to creating a package design based on an elegant and iconic-looking diamond pattern, Bravis also devised a total brand identity covering the whole marketing campaign from a pre-launch teaser website through to the official product site (and blog offshoots) and point of purchase.

>> Luxec Web

- Package Design
- Web Design
Mercian Other Project
- Eau de Vie
- 2001 nouveau
- Dressy Sparkling Wine
- Luxec
- Fossetta

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