• Palatinos1
  • Palatinos2
Palatinos1 Palatinos2


Mitsui Sugar

Sweetening up the Brand Image
Mitsui Sugar is Japan's top-ranked sugar refiner. It turned to Bravis to create a distinct and appealing brand identity system for its Palatinos foodstuffs division.

Creative Response
Bravis developed a corporate brand that recalls the silhouette of a child. It is designed to look natural, gentle and reassuring, while also sending out the message that the company is energetic and growing. The corporate color of red is friendly and strong, and the typography powerful and easy to read. Bravis created a graphic standards manual to ensure consistent use of the new Palatinos identity across the full spectrum of applications.

- Brand Identity
- Design System & Application
- Brand Identity Manual
Mitsui Sugar Other Project
- Palatinos
- Tejio/Sugar Gift Package/cane sugar

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