• Nestle KitKat Otona no Amasa1
Nestle KitKat Otona no Amasa1

Nestle KitKat Otona no Amasa

Nestle

Launched in the fall of 2010, Nestle Kitkat Otona no Amasa, a less sweet version of KitKat targeted at the adult market, was an immediate hit. Nestle decided to undertake a design renewal to strengthen the brand and reinforce its already strong foothold in the market.

When developing the new design, Bravis took care to preserve the brand attributes that were popular with consumers--'upscale,' 'high quality' and 'elegant'--but added a new note of freshness or novelty.

The addition of two golden wave lines on either side of the package produced a sense of high quality with a hint of idiosyncrasy or individualism. The wave performed effectively in all the items in the product line-up, as you can see in the photograph.

Services
- Package Design
Nestle Other Project
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