• Maroyaka Latte Ga Tsukureru Excella1
Maroyaka Latte Ga Tsukureru Excella1

Maroyaka Latte Ga Tsukureru Excella


People in their forties and fifties constituted the main user base of Nescafe's Excella brand of instant coffee. Aware that younger people were increasingly inclined to drink coffee with generous amount of milk, Nestle developed this version of Excella, designed to be drunk as ice latte. (The product name translates as 'Excella for making smooth and mellow latte.')

Bravis created the package design specifically to win over this new demographic. It has a casual, cheerful, bright tone calculated to reach out to a younger Latte-loving audience.

- Package Design
Nestle Other Project
- Nescafe Excella
- Nescafe Excella Bottle Coffee
- Nescafe Excella Hokkaido no Bokujo Caffè Latte
- Maroyaka Latte Ga Tsukureru Excella
- Nescafé Excella Ice Low Sugar
- Nescafe Home Café Premium
- Homecafe
- Nescafe Barista
- Nestle KitKat
- Nescafe Brite
- Nescafe
- Nestea Series
- Nestlé Brite Quatre Feuilles
- Nestlé Brite Café à la Carte
- KonKonsui
- Nestle KitKat Otona no Amasa
- Nestlé KitKat Otona no Amasa White
- Nestle' KitKat Otona no Amasa Green Tea / Raspberry
- Nestlé Krematop
- Resource PemPal

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