• Clorets1
  • Clorets2
  • Clorets3
Clorets1 Clorets2 Clorets3


Nihon Kraft Foods

Cadbury has the highest market share in the worldwide confectionery market, with manufacturing operations in 25 countries and brands that are known and loved in more than two hundred. Clorets is a brand of mint gum designed to drive away the everyday stress and fatigue adults experience at work and to refresh their breath and their mood.

In its updating of the packaging of the perennially popular gum, Bravis brief was to emphasize the product effects to further strengthen the brand. The contrasting combination of the silver Clorets logo against a background of cool, clear colors successfully communicated the product benefits and led to major sales gains, particularly with Clorets XP (Extra Performance).

- Brand Identity
- Package Design
Nihon Kraft Foods Other Project
- Clorets
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- Whiteen
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