• Recaldent1
  • Recaldent2
Recaldent1 Recaldent2


Nihon Kraft Foods

Recaldent was developed to be a gum that retains its flavor for a long time, while also being good for the teeth. Despite its origins as a dental care brand, Recaldent is also a refreshing gum with a fun image that comes in many different flavors.

The delicious taste of fruit and the sharp freshness of mint are expressed by a two-color metallic gradation, while the pictures of the individual fruit communicate the all-important tastiness of the gum with additional clarity. Since the brand name is a little on the long side, it is placed in a white oval to enhance visibility and readability.

- Brand Identity
- Package Design
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