• Meatloaf1


Nippon Meat Packers

Nippon Ham's meatloaf is made from a mixture of pork and beef mince. Pre-cooked and with a soft texture, it's perfect for children and old people.

As the meatloaf was sold for a limited period over Christmas and the New Year, we wanted to give it a festive season image. We did this through a layout that combines a shiny metallic blue for the label, a confident, quality-proclaiming white for the logo, and an appetizing photograph of the meatloaf with demi-glace sauce being poured on to it.

Overall the design communicates a powerful message of luxury and self-indulgence. 'Have yourself a nice little treat at a special time of year,' it seems to say.

- Package Design
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