• Esflow1


Nissan Motor

Go with the Flow
Nissan unveiled the Esflow, a EV sports car concept, at the 2011 Geneva Motor Show. Like the Townpod (exhibited in Paris in 2010) the Esflow points to the zero-emission society of the future.

The car takes on the misconception that being environmentally responsible inevitably means making sacrifices. With the all-electric Esflow, you can enjoy driving very fast while not needing to worry about any environmental side effects.

With a long bonnet, a compact cabin that sits on the car's centre of gravity and hunched arches over low profile tires, Esflow is instantly recognizable as a sports car that draws on Nissan's rich sporting heritage.

The Esflow runs on two motors placed above the axis of the rear wheels. They produce enough torque for the Esflow to reach 100kph in less than 5 seconds. Power comes from the same laminated lithium-ion battery packs used in the Nissan LEAF and the car can travel over 240km on one charge.

Creative Response
Nissan wanted a name that communicated all the traditional sports car attributes (speed, thrills etc.) while hinting at the car's environmental credentials through the sort of natural-world references seen in other EV names like LEAF and Townpod.

We created a name based on the phrase 'Exciting Speed FLOW.' Esflow emphatically suggests a sports car with flowing lines that's exciting to drive. The 'flow' element also evokes fast-flowing water or the running wind in a nod to the natural world.

- Name Creation
Nissan Motor Other Project
- EPORO *YouTube
- Dealer Signage
- Carminal
- Redigo
- Townpod
- Ellure
- Esflow
- Infiniti Etherea

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