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Plat Home

A Friend in Need
Plat is a Japanese adverb meaning 'simply' or 'easily', and Plat Corporation's stated aim is to be a 'financial shop that people can drop into casually and without any anxiety'. The firm, which came into being through the merger of three consumer finance companies, provides loans to people who need money unexpectedly.

Creative Response
Since Plat is a part of the Promise group of companies, Bravis created a striking orange and black visual identity that echoes the yellow and black of the parent company's mark. The design is simple and uncluttered, reflecting the ease with which loans can be secured, while the strong colors guarantee that the logo is immediately visible on billboards and other kinds of signage.

- Brand Identity
- Design System & Application
- Brand Identity Manual
Plat Home Other Project
- Plat'Home

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