• BIZ TIME CAFÉ Saeru BLACK1
  • BIZ TIME CAFÉ Saeru BLACK2
BIZ TIME CAFÉ Saeru BLACK1 BIZ TIME CAFÉ Saeru BLACK2

BIZ TIME CAFÉ Saeru BLACK

Pokka

Pokka's Biz Time Café Saeru Black--saeru means 'clear,' 'sharp,' 'refreshing'--is a can coffee that aims to offer a combination of full body and sharp taste, along with Pokka's signature brewing technology and bottlecan shape.

'Black, sugarless and served in a generous portion, it's a drink you gulp down eagerly and which refreshes you,' is how the product benefits can best be summed up. To communicate these benefits in a forceful manner and make the design stand out in stores, Bravis combined a sharp, crisp logotype for the name with a rich, swirling pattern that evokes the full taste and invigorating qualities of coffee.

Since bottlecans come in two parts they are particularly difficult to print on; nonetheless, careful planning enabled us to realize the original subtle gradations of color we had wanted to properly express the concept of full body and sharp taste.

Services
- Package Design
Pokka Other Project
- Pokka Coffee Original
- BIZ TIME CAFÉ Saeru BLACK
- BIZ TIME CAFÉ Saeru BLACK Kocha
- Aromax
- Fukabukacha
- Fine Blend and Clear Body Can Coffees
- Kobashi Kobo DEMITASSE
- Pokka Coffee Brand Development
- Driver Jishin no Bito

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