• Fine Blend and Clear Body Can Coffees1
Fine Blend and Clear Body Can Coffees1

Fine Blend and Clear Body Can Coffees

Pokka

Pokka conceived this black, unsweetened coffee in a re-sealable can containing a generous 400g serving as a means of providing a boost to the flagging office worker at the busiest of times.

Since business people in need of a pick-me-up are the target consumers (Pokka coffee is traditionally seen as more popular with blue-collar workers) this coffee is made from finely ground dark roasted beans for a full-bodied, powerful and sharp drinking experience that is sure to drive up energy levels.

The name Biz Time Café clearly identifies the target audience for the product, while the design refers back to the name by incorporating a clock face motif. The overall look and feel of the design is clear and sharp, like the coffee itself, while Bravis used black and silver colors to create an image like a smart personal accessory such as a PDA or a cell phone. Biz Time Café is available throughout Japan.

Services
- Package Design
Pokka Other Project
- Pokka Coffee Original
- BIZ TIME CAFÉ Saeru BLACK
- BIZ TIME CAFÉ Saeru BLACK Kocha
- Aromax
- Fukabukacha
- Fine Blend and Clear Body Can Coffees
- Kobashi Kobo DEMITASSE
- Pokka Coffee Brand Development
- Driver Jishin no Bito

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