• Fukabukacha1
Fukabukacha1

Fukabukacha

Pokka

Fukabukacha--the name literally means 'deep tea'--is a green tea aimed at fastidious adult consumers. It uses 50% more tea leaves than normal tea; the tea itself comes from Shizuoka, a region synonymous with quality; and the tea is coarsely filtered to have optimum depth of taste.

In line with the product concept of a 'harmonious taste for the discerning green tea drinker', deep green and gold are used in the design to create an air of luxury and class. The single tealeaf set against a background the color of powdered tea communicates the product's insistence on quality leaves and taste.

Services
- Package Design
Pokka Other Project
- Pokka Coffee Original
- BIZ TIME CAFÉ Saeru BLACK
- BIZ TIME CAFÉ Saeru BLACK Kocha
- Aromax
- Fukabukacha
- Fine Blend and Clear Body Can Coffees
- Kobashi Kobo DEMITASSE
- Pokka Coffee Brand Development
- Driver Jishin no Bito

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