• BIZ TIME CAFÉ Saeru BLACK Kocha1
BIZ TIME CAFÉ Saeru BLACK Kocha1

BIZ TIME CAFÉ Saeru BLACK Kocha

Pokka

This black tea drink--saeru means 'clear,' 'sharp,' 'refreshing'--was launched nationwide in Japan on September 14 2009. The BIZ TIME series, as the name suggests, is aimed primarily at male office workers, and this tea drink is positioned as a drink that would refresh and revive the businessman in his place of work..

To communicate the taste of the black sugarless tea while also distinguishing it from the coffee drinks in the same series, red was introduced as a new ket color, while the Saeru BLACK design format, with its swirls and gradations, was retained. The result was to strengthen the BIZ TIME CAFÉ umbrella brand at the same time as extending its range.

Services
- Package Design
Pokka Other Project
- Pokka Coffee Original
- BIZ TIME CAFÉ Saeru BLACK
- BIZ TIME CAFÉ Saeru BLACK Kocha
- Aromax
- Fukabukacha
- Fine Blend and Clear Body Can Coffees
- Kobashi Kobo DEMITASSE
- Pokka Coffee Brand Development
- Driver Jishin no Bito

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