• Pokka Coffee Brand Development1
Pokka Coffee Brand Development1

Pokka Coffee Brand Development

Pokka

The Pokka Coffee brand is a canned coffee series with a focus on keeping it simple and keeping it real.

Bravis worked on four  coffee brands for Pokka. We developed the designs for two new flavors--Tasty Café Au Lait and Luxury Blend--and renewed a further two, BLACK and Strictly Low Sugar.

Pokka Coffee Original, Pokka's oldest and most famous canned coffee brand, features a man's face on the can. (This iconic design is fondly known as 'the face can.') We developed a medallion based on this classic design element. At the same time, we created a new look that projects the image of 'a youthful and masculine coffee' to win over a new generation of young male drinkers.

The product names appear at a large size on all four products. This creates an honest, down-to-earth feel and clearly gets the product information across. The face medallion element, meanwhile, lets the consumer know that this is a classic product with a proud heritage. We steered clear of any realistic depictions of coffee, coffee beans etc., instead using evocative textures and patterns to appeal to a younger, savvier audience.

Services
- Package Design
Pokka Other Project
- Pokka Coffee Original
- BIZ TIME CAFÉ Saeru BLACK
- BIZ TIME CAFÉ Saeru BLACK Kocha
- Aromax
- Fukabukacha
- Fine Blend and Clear Body Can Coffees
- Kobashi Kobo DEMITASSE
- Pokka Coffee Brand Development
- Driver Jishin no Bito

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