• Driver Jishin no Bito1
Driver Jishin no Bito1

Driver Jishin no Bito

Pokka

Pokka's canned coffee is proud of its blue-collar positioning. Truck drivers, taxi drivers and delivery men, who need the kick coffee can provide to stay alert when driving all day, are a key audience. Driver is made from lashings of dark roasted beans with a bitter, crisp aftertaste perfect for perking up the weary road warrior.

Bravis was asked to renew the package when Driver Low Sugar was rebranded as Driver Low Sugar We're Proud of.

We broke up the surface with a series of varicolored converging lines to evoke a road stretching off into the distance. The glaring white light suggests both oncoming traffic and the stimulant properties of the caffeine. The overall gradation from blue to purple is a visual metaphor for the deep taste of the coffee.

Services
- Package Design
Pokka Other Project
- Pokka Coffee Original
- BIZ TIME CAFÉ Saeru BLACK
- BIZ TIME CAFÉ Saeru BLACK Kocha
- Aromax
- Fukabukacha
- Fine Blend and Clear Body Can Coffees
- Kobashi Kobo DEMITASSE
- Pokka Coffee Brand Development
- Driver Jishin no Bito

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