On April 1, 2010, Kataoka Bussan introduced a new corporate logo mark and corporate message, “Delicious Moments from Around the World,” as the company celebrates its 50th anniversary in 2010.

The word mark features a ribbon motif reminiscent of Kataoka Bussan’s roots in gift products. The “K” is an impressive design, with a ribbon that connects people to people, as the company continues to provide high quality, sophisticated products and value.

The “K” is a combination of a dynamic initial “K” with a challenging spirit and a quiet, elegant lowercase letter. The corporate colors are designed to convey passion and reliability with a human touch.