Japan Lottery launched the number-choice lottery ticket “Loto7” in April 2013, which is a higher brand than “Loto6”.

Bravis has developed the “LOTO7” brand following the “MINI LOTO” and “LOTO6” brands.

The brand mark of “LOTO7” expresses a sense of appearance and uniqueness as a top-tier brand, as well as the emotion of dreams, expectations, excitement, and emotion as a lottery ticket, while maintaining the affinity of the existing LOTO brand family. In addition, a design system developed at the same time as the brand mark enables the brand mark to be displayed in a unified manner under various circumstances.

The brand mark will be used in TV commercials, posters, and other advertisements, as well as on signs at number-choice lottery ticket sales outlets nationwide.