Delicious and Modern

Meiji Chocolate, a well-known chocolate brand in Japan, also has a presence in Thailand, and Braavis was in charge of developing the package design for products sold in Thailand.

In Thailand, the “Meiji Chocolate” brand is not widely recognized by the public, and a major challenge was to communicate to consumers that the brand is a delicious chocolate brand and a family affair with Japan’s “Meiji Chocolate” on the packaging.

Therefore, we concentrated the soft chocolate sizzle, which Thai consumers easily perceive as delicious, into a symbolic chocolate panel to create an impactful design that is both appealing in taste and simple and modern in the way that “Meiji Chocolate” is known.