A more modern, long-selling brand that runs for 50 years

Nescafe Gold Blend is a regular soluble coffee brand that introduces Japan’s first freeze-dried process that makes it easy to enjoy the fine aroma and mild, deep flavor of freshly brewed coffee.

With many coffee brands in the market, consumers had a growing need to choose the best among them and enjoy authentic tasting coffee easily. Therefore, based on our past experience in coffee making, we improved the manufacturing process to build a new future for the brand. Accompanying this, we decided to renew the packaging, and I was in charge of design development.

With the renewal of the product, the quality of the flavor has increased, and the key point was to give the package design a higher quality face.

The gold arch design is common to the four Gold Blend flavors, creating a sense of quality. In addition to emphasizing each flavor color, a more solid design than the current design was used to create a more contemporary look.