Berli Jucker
  • - Package Design Development

Expresses a pleasantly dancing fragrance and maximizes attractiveness

The Parrot brand is a long-selling soap brand in Thailand. The brand is particularly well known for its bar soaps, and Bravis has designed all packaging for the Parrot brand, including the “Perfume soap” bar soap.

One of the best features of Parrot products is their natural floral fragrance. The bar soap is used in closets as an air freshener, and some restaurants have even ground the bar soap into small pieces to use as a fragrance, making it a favorite among Thai people.

With the aim of conveying the fragrance of the Parrot brand more attractively and renewing the brand’s image in a modern way, the packaging design of “Parrot Botanical shower cream,” the most standard product in the shower cream series, has been redesigned.

The new design depicts flowers blooming and dancing, with a soft and pleasant fragrance wafting through the air. In addition, an icon in the center of the package indicates that the fragrance lasts for 8 hours, maximizing the appeal of the product.

The Parrot brand logo at the top, the icon in the center, and the flower at the bottom are in the same format as the “Parrot Hyaluron Vitamin C&E” shower cream series and the “Parrot OIL IN BATH” series, creating a sense of family as the Parrot The new product is designed to create a sense of family as the Parrot brand. We have created a design system that will make people more aware that these are Parrot brand products when the series is displayed in stores.