Birth of a new granola series

Kellogg’s Japan has launched “Popcorn Granola” as a new granola series that brings new enjoyment to the breakfast scene by combining popcorn and granola. Bravis was in charge of package design development.

Since this new product is a completely new combination of popcorn and granola, it was necessary to create a design that would give the product a sense of novelty and differentiation from existing cereals. To convey the difference at a glance, we used emerald green as the background color, which has not been used in the Granola series up to now.

The sizzle, which moves from a bird’s-eye viewpoint, creates a sense of novelty with an expression that has never been seen before, along with the bouncy feeling of eating the product. The package design is both fun and novel.