Television Niigata Network
  • - Brand Identity
  • - Design System & Application
  • - Brand Manual

Transmitting the Brand
The need for a new corporate identity was being considered at TENY (Television Niigata Network).

Creative Response
Bravis has chosen blue as its corporate color to represent the future and high tech. The lowercase “e” containing a graphic ring represents TENY’s role in gathering and providing information, as well as a satellite in Earth’s orbit. The orange dots create a contrast with the blue, expressing TENY’s role as both an authoritative broadcaster and a station that is accessible to its viewers.