Ushio
  • - Brand Identity
  • - Design System & Application
  • - Brand Manual
  • - Brand Book

USHIO is a leading industrial equipment manufacturer that has been pursuing the possibilities of “light” and has created a large number of world-leading products that are widely used not only for “light” but also for “energy” in cutting-edge fields.

The USHIO Group companies around the world are not unified in their use of the USHIO brand, and their corporate image has become disparate in different regions.

The USHIO Group logo design system was changed to one that could be used consistently throughout the world, and the manual was re-edited to create a foundation for the outer communication of the USHIO brand. The design manuals were produced in Japanese, English, and Chinese (traditional and simplified), and are distributed and operated by group companies around the world.

Consistent outer communication cannot be achieved unless each and every employee around the world understands what they must do in their daily activities to protect and nurture the USHIO brand. Braavis has achieved internal branding of the USHIO brand through the development of a brand book that gives employees a sense of the tone and manner of the USHIO brand while deepening their understanding of the brand.

After distributing the USHIO Group Logo Design Manual, group companies around the world have responded that the operational rules for the brand logo have been clarified, making it easier to use and manage the brand. In addition, questions regarding the actual operation of the USHIO brand have been actively asked, and awareness of the USHIO brand has increased throughout the company.