Blue and White in Two Tones

The “Elleair Luxurious Moisturizing Tissue” released by Daio Paper Corporation is a higher grade moisturizing tissue that combines the “softness,” “moistness,” and “smoothness” that consumers expect from a tissue.

The package design consists of a two-tone blue and white color scheme, which evokes a sense of high quality and a strong sense of royalty. The blue base on the top surface is decorated with pleasantly textured silk to express the product’s “silky smooth softness.