PROJECT
- ANA Catering Service
- ANA FINDELISH Ao Gumi
Airline's unique sense of fun
ANA Catering Service (ANAC) is a company that handles in-flight meals and other services for the ANA Holdings Group. Bravis wants to bring home the richness and depth of the food of each country and region that we know because we are a member of the ANA Group, which travels the world’s skies. This is the reason why we have developed the total ANAC food brand “ANA FINDELISH” brand.
ANA FINDELISH has introduced a new product, “Ao Gumi,” which is a combination of two different flavored gummies that change taste when eaten together. Bravis was in charge of the package design for this product, which is a cross between the corporate color blue and gummy bears.
The main design features an illustration of an airplane and clouds drawn from the shape of actual gummies, instantly conveying that the product contains two types of gummies in the shape of an airplane and clouds, and that it is a snack from an airline company. The watercolor touch throughout the design creates a soft world that matches the airline’s catchphrase, “Fluffy takeoff! the airline’s catchphrase “Fluffy Takeoff!
The product became such a hit that it sold out immediately after its release, and was enjoyed by a wide range of people, from adults to children.
- CLIENT
- ANA Catering Service
- SERVICE
- Package Design
- COUNTRY
- Japan