
PROJECT







We developed the History page for Bandai Namco Holdings.
We transformed the speech bubble motif—a key element of their corporate identity—into 3D animation,
using “motion” to captivate viewers while conveying the company’s identity as an entertainment firm.


Bandai Namco Holdings has been a driving force behind Japanese entertainment with titles such as “Pac-Man,” “Gundam,” and “Tekken.” Our digital team created the “History” page for the company’s corporate website.
The longer a company’s history, the more information its history section contains. However, many corporate websites tend to have a sterile layout that simply lists past events in chronological order. Bandai Namco aimed to create a page where visitors could “experience” its vast history, rather than just “read” about it.
That’s why we focused on the speech bubble motif used in the Bandai Namco logo. We transformed this element of their corporate identity into 3D motion and designed an opening sequence where the logo appears to come to life in three dimensions. Furthermore, on the subpages, we implemented intuitive navigation that allows users to select the era they wish to view and smoothly transition to that time period. This creates an experience where users can truly “journey through” over 70 years of history, from the company’s founding in the 1950s to the present day.