PROJECT
By using motion graphics for the label design, we developed a design that is not only delicious to drink, but also fun to look at.
Original novelty craft beer developed for Bravis’ 24th anniversary. The label celebrated the founding of the company with a bouncing number “2” and “4,” and praised each other’s health and good health. Two flavors, red and white (red = Amber Ale and white = Pale Ale), were prepared as befitting a celebratory beer.
In addition, the completed package was developed as a motion graphic. By developing multiple variations of motion, we added a festive touch to the anniversary as a novelty that is both delicious to drink and fun to look at.