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If you have not received a reply from us \u003Cbr class=\"pc\">\r\nafter 3 business days, please contact us by phone.\u003C/p>\r\n\r\n\u003Cp>Contact us by phone (Japan time 10:00 to 18:00 / weekdays only)\u003Cbr>\r\n+81-3-6455-1240\u003C/p>",{"debug":2446},[2447],{"type":2448,"message":2449},"DEBUG_LOGS_INACTIVE","GraphQL Debug logging is not active. To see debug logs, GRAPHQL_DEBUG must be enabled.",{"data":2451,"extensions":2524},{"projectsBy":2452},{"projectsId":72,"id":76,"slug":75,"date":73,"title":74,"status":2453,"projectsAcf":2454,"projectCountry":2498,"projectNeeds":2502,"projectService":2506,"projectServiceLineup":2510},"publish",{"titleLines":74,"client":2455,"listImg":2456,"mv":2458,"needsMain":2467,"serviceMain":2471,"articleTextBefore":2476,"articleTextAfter":2479,"gallery":2481,"metaDescription":36,"metaOgimage":36},"Asahi Soft Drinks",{"node":2457},{"altText":52,"sourceUrl":80},{"color":2459,"imgSp130":2461,"mvImg":2462,"bgImg":36},[2460],"black",false,{"node":2463},{"altText":52,"sourceUrl":2464,"srcSet":2465,"sizes":2466},"https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-main.webp","https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-main-960x960.webp 960w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-main-480x480.webp 480w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-main-768x768.webp 768w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-main.webp 1300w","(max-width: 1300px) 100vw, 1300px",{"edges":2468},[2469],{"node":2470},{"name":2392,"slug":2393,"termTaxonomyId":2394},{"edges":2472},[2473],{"node":2474},{"name":62,"slug":63,"termTaxonomyId":2475},39,{"text":2477,"title":2478},"\u003Cp>Asahi Beverage’s long-running brand “Calpis” is Japan’s first lactic acid bacteria drink, beloved by people of all ages, from adults to children. Its unique sweet-and-sour taste has been passed down for over 100 years, and the brand has gained significant recognition overseas, where it is sold under the name “CALPICO.”\u003C/p>\n","A long-standing brand that continues to evolve",{"text":2480},"\u003Cp>Calpis offers “Calpis Water,” a PET bottle beverage that can be enjoyed casually anytime, anywhere, and\u003Cbr />\n“CALPIS Strong,” which offers a richer flavor.\u003Cbr />\nBravis has been responsible for the packaging design of both products for many years.\u003C/p>\n\u003Cp>The current design format has been in use since 2022, when the brand underwent a major redesign—a rare move for a long-standing brand.\u003Cbr />\nThe key to redesigning a long-standing brand is maintaining the existing brand image while effectively communicating the changes to consumers.With this in mind, we consolidated the wave and water surface graphics—which are emblematic of Calpis Water—into the lower portion of the design,while increasing the amount of white space compared to the previous version to create a design that conveys the drink’s refreshing aftertaste and its suitability for sipping freely.\u003Cbr />\nFurthermore, we updated the design to a more modern look by changing the logo to a cleaner typeface and replacing the katakana “Watar” with alphabet letters featuring refreshing decorative elements.\u003C/p>\n\u003Cp>On the other hand, “CALPIS Strong” contains approximately 1.8 times the amount of milk ingredients compared to “Calpis Water.”\u003Cbr />\nTo visually convey its distinctive taste—which is both refreshing and richly full-bodied—we not only placed a large image of a glass against a deep navy background but also\u003Cbr />\ncreated a package design that conveys a sense of superior quality.\u003C/p>\n",[2482,2492],{"fieldGroupName":2483,"img":2484},"ProjectsAcfGalleryImg1colLayout",{"node":2485},{"altText":52,"sourceUrl":2486,"srcSet":2487,"sizes":2488,"mediaDetails":2489},"https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1.webp","https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1-960x600.webp 960w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1-1920x1200.webp 1920w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1-480x300.webp 480w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1-768x480.webp 768w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1-1536x960.webp 1536w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-1-2048x1280.webp 2048w","(max-width: 1920px) 100vw, 1920px",{"height":2490,"width":2491},1600,2560,{"fieldGroupName":2483,"img":2493},{"node":2494},{"altText":52,"sourceUrl":2495,"srcSet":2496,"sizes":2488,"mediaDetails":2497},"https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2.webp","https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2-960x600.webp 960w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2-1920x1200.webp 1920w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2-480x300.webp 480w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2-768x480.webp 768w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2-1536x960.webp 1536w, https://www.bravis.com/manage/en/wp-content/uploads/2026/08/calpis-2-2048x1280.webp 2048w",{"height":2490,"width":2491},{"edges":2499},[2500],{"node":2501},{"name":68,"slug":69,"description":68},{"edges":2503},[2504],{"node":2505},{"name":2392,"slug":2393,"description":2392},{"edges":2507},[2508],{"node":2509},{"name":62,"slug":63,"description":62},{"edges":2511},[2512,2516,2519],{"node":2513},{"name":2514,"slug":2515,"description":2514},"Brand Identity","brand_identity",{"node":2517},{"name":62,"slug":2518,"description":62},"package_design",{"node":2520},{"name":2521,"slug":2522,"description":2523},"Tone & Manners","tone-and-manner","Tone & Manners",{"debug":2525},[2526],{"type":2448,"message":2449},1787276484464]