In Thailand, where the market for soft-pack tissue paper is growing rapidly due to its portability, “Cellox facial tissue” aimed to attract consumer attention and establish its position as a trend leader by developing an innovative new product. “Cellox Mettalic” was designed with a diamond motif to create a three-dimensional and glossy look, and was packaged in a metallic package, one of the trends in Thailand. A pattern in the background adds movement and a fun image. The mint-scented “Cellox Mettalic Cooling” expresses a cool feeling with snowflakes. The design emphasizes the cool impression of snowflakes by lightly coloring the crystals on a metallic background.

The “Flower Box” Valentine limited edition package “Cellox Purify Flower Valentine Edition” follows the design concept of a bouquet of flowers that has been promoted in the series, with a white background decorated with brightly colored roses and camellias. The design of the bouquet, which is decorated with brightly colored roses and camellias on a white background, conveys a sense of specialness at a glance. The design also features an icon that resembles a sealing stamp, which adds a new value to the tissue box as a gift.
BRAVIS has been responsible for the development of many Cellox package designs and has provided total branding services.

• CLIENT

  Berli Jucker

• SERVICE

  Package Design

  COUNTRY

  Thailand