Since this brand will be introduced in markets around the world, it was important that the product have a sense of quality originating from Japan and that it be recognizable as an ENEOS engine oil brand at a glance.

Therefore, we designed a straight brush stroke on the upper front of the package. The letter X, which evokes the elements, also expresses the future challenge and innovative performance of the ENEOS X series. It serves as a strong equity that symbolizes the ENEOS X series, which is committed to delivering the highest quality products from Japan to the world.

Furthermore, since the brand offers a rich lineup of products, the design is systematically color-coded to make it easy to distinguish the products from each other and to identify each product by its body color.

• CLIENT

  ENEOS

• SERVICE

  Brand Identity

  Package Design

  Series Brand Logo

  COUNTRY

  Japan