The imported boxed wine market has grown significantly over the past five years, driven by its portable size and convenient disposal, and is expected to continue growing. Furthermore, this brand—for which Bravis handled the packaging design—was developed with the aim of transforming the image of wine into something more casual and easy to enjoy, by making it suitable not only for everyday dining but also for various occasions such as outdoor activities and leisure trips.

To convey that the product contains authentic Italian wine and to create a connection with the brand name, we depicted an image of Italian brothers skipping and toasting. We aimed for a design that is both eye-catching and pop-inspired on store shelves, while also making consumers want to carry it around effortlessly. By incorporating illustrations of various scenes on the back, we finished the design to encourage a more casual and enjoyable experience.

• CLIENT

  Mercian Corporation

• SERVICE

  Package Design

  COUNTRY

  Japan