PROJECT
The greeting card is a fun and funny way to greet the beginning of the year with a storybook greeting card.
The crafty touch of the greeting card expresses the company president’s pursuit of three rabbits (creative, strategic, and digital) and the realization of total branding through the acquisition of all three rabbits, rather than the pursuit of two rabbits without success. The greeting card is designed with a story to make New Year’s greetings as enjoyable as possible.