PROJECT
- KDDI
- Three-company
merger branding
Developed CI by merging the DNA of the three companies.
DDI, KDD, and IDO merged to become Japan’s second largest telecommunications company in terms of revenue. The merger was a major project that resulted in the second largest telecommunications company in Japan in terms of sales, and the development of a corporate identity that combined the DNA of the three companies to create a powerful centripetal force and driving force for growth.
In October 2000, Daini-Denden Corporation, KDD Corporation, and Japan Mobile Communications Co., Ltd. joined forces to form a force that could compete with the NTT Group, capable of providing effective and efficient services through synergy effects by becoming a comprehensive telecommunications carrier that seamlessly operates in all areas of Japan in all mobile, domestic, and international fields. Japan Mobile Communications Inc. merged strategically to form KDDI Corporation (KDDI). Braavis was commissioned to develop a corporate identity (CI) design for the new company. The bold, uppercase logotype developed by Bravis asserts that KDDI is the strongest in its industry. The brand’s blue color evokes a futuristic, high-tech feel, while at the same time conveying reliability and security. The graphic element of an arc across the company name represents a portion of the earth as seen from outer space, expressing KDDI as a comprehensive telecommunications company that operates globally and seamlessly in all areas of mobile, domestic, and international business.
- CLIENT
- KDDI
- SERVICE
- Application Design
- Brand Management Manual
- Corporate Identity
- Design System
- Group Identity
- COUNTRY
- Japan