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Future",{"category":1635,"listImg":1636},[1486],{"node":1637},{"altText":52,"sourceUrl":1638},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/branding_cs_article004.jpg",{"node":1640},{"date":1641,"id":1642,"slug":1643,"title":1644,"reportsAcf":1645},"2020-06-21T18:10:31","cG9zdDo5NTY=","branding-case03","The Relationship Between Strong Brands and Brand Systems",{"category":1646,"listImg":1647},[1486],{"node":1648},{"altText":52,"sourceUrl":1649},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/branding_cs_article003.jpg",{"node":1651},{"date":1652,"id":1653,"slug":1654,"title":1655,"reportsAcf":1656},"2020-06-20T18:12:52","cG9zdDo5NTg=","branding-case02","Premium Brand Development to Break Through 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Thailand",{"category":1679,"listImg":1680},[1276],{"node":1681},{"altText":52,"sourceUrl":1682},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/news-thumbnail-news-1198.jpg",{"node":1684},{"date":1685,"id":1686,"slug":1687,"title":1688,"reportsAcf":1689},"2020-02-07T17:25:21","cG9zdDo4NDc=","news-1195","Notice of the article on “Plastics in Packaging”, a British specialized magazine",{"category":1690,"listImg":1691},[1276],{"node":1692},{"altText":52,"sourceUrl":1434},{"node":1694},{"date":1695,"id":1696,"slug":1697,"title":1698,"reportsAcf":1699},"2019-12-12T17:29:57","cG9zdDo4NTA=","news-1148","Lecture and Workshop at Colgate-Palmolive Ltd.",{"category":1700,"listImg":1701},[1276],{"node":1702},{"altText":52,"sourceUrl":1703},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/news-thumbnail-news-1148.jpg",{"node":1705},{"date":1706,"id":1707,"slug":1708,"title":1709,"reportsAcf":1710},"2019-12-09T17:32:59","cG9zdDo4NTM=","news-1151","Report on BBS Shanghai 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2019!",{"category":1755,"listImg":1756},[1276],{"node":1757},{"altText":52,"sourceUrl":1758},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/bbsseminar_image-1.jpg",{"node":1760},{"date":1761,"id":1762,"slug":1763,"title":1764,"reportsAcf":1765},"2019-01-27T17:45:47","cG9zdDo4NjY=","news-1054","Brand Consultant Internship 《1Day》",{"category":1766,"listImg":1767},[1276],{"node":1768},{"altText":52,"sourceUrl":1434},{"node":1770},{"date":1771,"id":1772,"slug":1773,"title":1774,"reportsAcf":1775},"2018-12-13T17:48:01","cG9zdDo4Njc=","news-1079","Report on BBS Shanghai 2018",{"category":1776,"listImg":1777},[1276],{"node":1778},{"altText":52,"sourceUrl":1779},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/news-thumbnail-news-1079.jpg",{"node":1781},{"date":1782,"id":1783,"slug":1784,"title":1785,"reportsAcf":1786},"2018-12-01T17:50:29","cG9zdDo4NzA=","news-1057","Guest Participation in the 190th Anniversary Celebration of Guangzhou Pharmaceutical Group’s “Wang Lao Ji” in China",{"category":1787,"listImg":1788},[1276],{"node":1789},{"altText":52,"sourceUrl":1790},"https://www.bravis.com/manage/en/wp-content/uploads/2024/06/chinese_drink.png",{"node":1792},{"date":1793,"id":1794,"slug":1795,"title":1796,"reportsAcf":1797},"2018-10-05T17:51:58","cG9zdDo4NzI=","news_thaiden2018","Lecture at “THAIDEN (Thai Distinguished)” in Thailand",{"category":1798,"listImg":1799},[1276],{"node":1800},{"altText":52,"sourceUrl":1801},"https://www.bravis.com/manage/en/wp-content/uploads/2018/10/news-thumbnail-news_thaiden2018.jpg",{"node":1803},{"date":1804,"id":1805,"slug":1806,"title":1807,"reportsAcf":1808},"2018-08-23T17:54:10","cG9zdDo4NzU=","bbs-bangkok2018","Report on BBS Bangkok 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Daily Jakarta Shimbun” in Indonesia",{"category":1841,"listImg":1842},[1276],{"node":1843},{"altText":52,"sourceUrl":1844},"https://www.bravis.com/manage/en/wp-content/uploads/2018/05/news-997.jpg",{"node":1846},{"date":1847,"id":1848,"slug":1849,"title":1850,"reportsAcf":1851},"2018-03-01T12:23:50","cG9zdDo4ODY=","news-1025","Notice of Article in the March Issue of HANPANKAI-Kaigi",{"category":1852,"listImg":1853},[1276],{"node":1854},{"altText":52,"sourceUrl":1434},{"node":1856},{"date":1857,"id":1858,"slug":1859,"title":1860,"reportsAcf":1861},"2017-10-08T12:26:05","cG9zdDo4ODg=","news-1060","Good Design Special Award (GOOD DESIGN AWARD 2017)",{"category":1862,"listImg":1863},[1310],{"node":1864},{"altText":52,"sourceUrl":1865},"https://www.bravis.com/manage/en/wp-content/uploads/2017/10/news-1060.jpg",{"node":1867},{"date":1868,"id":1869,"slug":1870,"title":1871,"reportsAcf":1872},"2017-07-10T12:32:12","cG9zdDo4OTE=","news-726","Fumi Sasada was featured in an article in Thailand’s “Marketeer” magazine",{"category":1873,"listImg":1874},[1276],{"node":1875},{"altText":52,"sourceUrl":1876},"https://www.bravis.com/manage/en/wp-content/uploads/2017/07/news-726.jpg",{"node":1878},{"date":1879,"id":1880,"slug":1881,"title":1882,"reportsAcf":1883},"2017-06-20T12:35:35","cG9zdDo4OTQ=","bbs-bangkok","Report on BBS Bangkok 2017",{"category":1884,"listImg":1885},[1276],{"node":1886},{"altText":52,"sourceUrl":1887},"https://www.bravis.com/manage/en/wp-content/uploads/2017/06/news_bbs_bangkok2017.jpg",{"node":1889},{"date":1890,"id":1891,"slug":1892,"title":1893,"reportsAcf":1894},"2017-06-19T12:40:40","cG9zdDo4OTY=","propak-asia-2017","Lecture at “ProPak Asia 2017” in 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If you have not received a reply from us \u003Cbr class=\"pc\">\r\nafter 3 business days, please contact us by phone.\u003C/p>\r\n\r\n\u003Cp>Contact us by phone (Japan time 10:00 to 18:00 / weekdays only)\u003Cbr>\r\n+81-3-6455-1240\u003C/p>",{"debug":2202},[2203],{"type":2204,"message":2205},"DEBUG_LOGS_INACTIVE","GraphQL Debug logging is not active. To see debug logs, GRAPHQL_DEBUG must be enabled.",{"data":2207,"extensions":2302},{"projectsBy":2208},{"projectsId":89,"id":93,"slug":92,"date":90,"title":91,"status":2209,"projectsAcf":2210,"projectCountry":2279,"projectNeeds":2283,"projectService":2287,"projectServiceLineup":2293},"publish",{"titleLines":2211,"client":2212,"listImg":2213,"mv":2215,"needsMain":2224,"serviceMain":2228,"articleTextBefore":2233,"articleTextAfter":2236,"gallery":2238,"metaDescription":36,"metaOgimage":36},"Kit Kat Heartful Bear / \u003Cbr />\r\nKit Kat Holiday Santa","Nestlé Japan",{"node":2214},{"altText":52,"sourceUrl":97},{"color":2216,"imgSp130":2218,"mvImg":2219,"bgImg":36},[2217],"black",false,{"node":2220},{"altText":52,"sourceUrl":2221,"srcSet":2222,"sizes":2223},"https://www.bravis.com/manage/en/wp-content/uploads/2026/04/kitkat-heartful-bear-main-960x960-1.png","https://www.bravis.com/manage/en/wp-content/uploads/2026/04/kitkat-heartful-bear-main-960x960-1.png 960w, https://www.bravis.com/manage/en/wp-content/uploads/2026/04/kitkat-heartful-bear-main-960x960-1-480x480.png 480w, https://www.bravis.com/manage/en/wp-content/uploads/2026/04/kitkat-heartful-bear-main-960x960-1-768x768.png 768w","(max-width: 960px) 100vw, 960px",{"edges":2225},[2226],{"node":2227},{"name":2169,"slug":2170,"termTaxonomyId":2171},{"edges":2229},[2230],{"node":2231},{"name":81,"slug":82,"termTaxonomyId":2232},39,{"text":2234,"title":2235},"\u003Cp>Kit Kat, a long-time favorite in Japan, launched “Kit Kat Heartful Bear” in a different bear shape for Valentine’s Day 2022. The product became so popular that it was difficult to obtain. Bravis Strategy & Consulting Division provided strategic support and the creative team was in charge of package design and development.\u003C/p>\n","Cute and mature \"casual gifts\" that capture the hearts of the target audience.",{"text":2237},"\u003Cp>Corona Whirlpool considered the creation of new demand in Japan, and decided to change the shape of the product itself into a cute bear, the first attempt in Japan to do so for Kit Kat. 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