PROJECT
- Nissin Wellna
- Ma-Ma
Quick boil FINE FAST series
Differentiate the brand through sub-brand names and logos that reflect the product’s physical properties
Launched in 2020, the “Ma-Ma Quick boil FINE FAST” series not only allows busy consumers to easily enjoy delicious pasta thanks to its short cooking time, but also offers environmental benefits by reducing CO₂ emissions when cooked on a gas stove. Six years after the product line was rebranded as Ma-Ma Quick boil FINE FAST,” it continues to enjoy strong sales.
At Bravis, we were responsible for developing the sub-brand name, logo, and packaging design for “Ma-Ma Quick boil FINE FAST” when it was first launched.
Once the project began, the Strategy & Consulting Division first conducted competitor and market research.
The team then moved on to developing a sub-brand name, and from among hundreds of ideas, the name “Quick boil FINE FAST” was selected.
This unique sub-brand name is a portmanteau combining “Fine”—from the Ma-Ma brand’s slogan “Fine Quality, Fine Smile,” which conveys “meticulous” and “high-quality”—with “Fast,” which expresses the product’s key feature of speed.
Next, logo development took place, and the design featuring the “Kazeguruma” shape—Nisshin Seifun’s patented technology that enables shorter cooking times—was selected.
For the package design, the goal was to create a look that conveyed the product features of the “Quick boil FINE FAST” series while maintaining the Ma-Ma brand’s established format.
Even now, following the Ma-Ma brand’s rebranding, the sub-brand name and logo developed by Bravis continue to be used and play a key role in enhancing the brand’s value.
- CLIENT
- Nissin Wellna
- SERVICE
- Package Design
- Series Brand Concept
- Series Brand Logo
- Series Brand Naming
- COUNTRY
- Japan