PROJECT
- Marza Animation Planet
- Company Name Change
Branding
Identity expresses the world view contained in the company's name story
Sega Sammy Visual Entertainment Corporation, a group company of Sega Sammy Holdings that produces CG images and films, was renamed Marza Animation Planet Corporation in July 2010, requiring a restructuring of its corporate brand. The company was required to restructure its corporate brand.
The Earth branch of MARZA ANIMATION PLANET was established by Movie Giant, who came from the “Movie Star” to make animations to be distributed to all galaxies, to make movies on Earth. MARZA” is the name of the Movie Giant’s home planet and means “mother” in the language of the “movie star.
Bravis developed a corporate identity (CI) that embodies the worldview embodied in the company’s name story.
The corporate brand logo, which looks like a hand-drawn image of a planet and its satellites, recalls what the Movie Giant drew to describe its mother star. The unique graphic also appears to be the Chinese character for “mother,” as “MARZA” means mother.
The fingerprints are deployed on every application as if the Movie Giant has touched the application, making the presence of the Movie Giant seem more realistic.
The vivid coloring of the corporate color “MARZA RED” expresses our passion and spirit of challenge to create the best stories as a CG animation image production company, and the warm coloring expresses the warmth of our work filled with dreams and excitement that can be enjoyed by the whole family.
- CLIENT
- Marza Animation Planet
- SERVICE
- Application Design
- Brand Management Manual
- Corporate Identity
- Design System
- COUNTRY
- Japan