PROJECT
- MITSUBISHI ESTATE
- Strengthening
Group Branding
Strengthening the brand of a zaibatsu group.
Mitsubishi is one of Japan’s leading zaibatsu groups. We renewed the brand image of Mitsubishi Estate, the core company of the conglomerate. We supported the further evolution of the brand and its ideal appearance as a company that symbolizes the group.
Mitsubishi Estate is a comprehensive real estate developer that promotes large-scale projects in Japan and abroad under its basic mission of “realizing a truly valuable society through urban development. In order to further strengthen the Mitsubishi Estate Group’s corporate brand in its diverse business domains, BRAVIS re-examined the visual elements as well as verified the corporate slogan, and created a new design system.
- CLIENT
- MITSUBISHI ESTATE
- SERVICE
- Application Design
- Brand Book
- Brand Management Manual
- Corporate Identity
- Design System
- Group Identity
- COUNTRY
- Japan