The previously complex “POST” logo was streamlined to create a simpler, more modern design.
While retaining the brand colors that have been a constant throughout the brand’s history, we adjusted the three-dimensional effect and incorporated yellow and orange outlines to refresh the brand identity (BI) and evoke a sense of deliciousness.
Furthermore, we aimed for a versatile design that harmonizes not only with granola but also with the wide range of product categories under the POST brand, such as cereal bars.

In developing the packaging design, we examined the brand and design direction based on market and competitive research conducted by the Strategy & Consulting Division,
and then carried out the design development in line with that strategy.
By arranging the cereal on tables in different colors for each flavor,we created a design that makes it easy to instantly identify the flavor even among the many products lined up on store shelves.Under the brand concept “Good morning, good idea!”,this series features cereal served in a sleek glass bowl.
By effectively utilizing light and shadow, the design evokes the feeling of a refreshing morning.In this way, the packaging has been transformed to impressively convey the brand’s signature morning image while enhancing the series’ presence as a flagship POST line.

At Bravis, we have handled not only this series but also many other designs for the POST brand, including “POST Golden Granola,” the chocolate-flavored cereal “POST Criccio,”and cereal bars.

• CLIENT

  DONGSUH（Korea）

• SERVICE

  Brand Identity

  Design Concept

  Package Design

  Series Brand Logo

  Tone & Manners

  COUNTRY

  Korea