PROJECT
- Asahi Kasei
- Saran Wrap®.
Major design renewal of a top brand.
A major renewal of Saran Wrap, which has established itself as the No. 1 brand in the commodity market of food wraps. By identifying the equity that should be retained, we were able to protect existing users and attract new users.
Saran Wrap” from Asahi Kasei Home Products is the top brand of food wraps. This time, Braavis renewed the package design, which had not been changed for a long time.
The background of the package features pop illustrations of vegetables and fruits to make cooking fun. The base colors are bright green, pink, and blue to distinguish between different sizes. The yellow color, which has been the image color of Saran Wrap up to now, is retained as the logo color, and the overall impact of the design is further enhanced when the product is lined up in stores in large numbers.
- CLIENT
- Asahi Kasei
- SERVICE
- Brand Identity
- Brand Strategy
- Design Concept
- Package Design
- COUNTRY
- Japan