PROJECT
- Shimadzu Corporation
- SHIMADZU
CONCEPT MOVIE
Dramatize the DNA that has been passed down from generation to generation for 150 years.
Shimadzu Corporation, which boasts a long history as a manufacturer of precision instruments and measuring instruments, created a brand concept movie to enhance its global presence and inner centripetal force. The movie dramatically depicts Shimadzu’s efforts to create a better future while unraveling its history.
The passion for science and sense of mission to society of the company’s founder, Genzo Shimadzu I, continue to be part of Shimadzu’s corporate spirit. The DNA, which has been passed down to the employees of today, is expressed in a 2-minute concept movie.
The beginning of the movie, featuring Genzo Shimadzu, the first and second generations of Shimadzu Corporation, is eye-catching to any employee. The passion for science and technology at the time of the company’s founding has been passed on to modern employees, and the final part of the movie depicts how this passion is the driving force behind changing the world for the better. Rays of light created in the motif of Shimadzu’s sub-graphic “Craftec Wing” are depicted throughout the movie, making it a movie that is unique to Shimadzu. By having the founder of Shimadzu Corporation appear in the movie and reflecting once again on his aspirations, the movie aimed to motivate viewers to reaffirm the significance of Shimadzu’s existence as a company and the pride it takes in its work. After the movie was actually released, it received high praise from within Shimadzu and has been utilized in various parts of the company.
- CLIENT
- Shimadzu Corporation
- SERVICE
- Application Design
- Brand Book
- Brand Management Manual
- Brand Movie
- Brand Strategy
- Corporate Identity
- Design System
- Implemented Inner Branding Measures
- Tone & Manners
- COUNTRY
- Japan