Sofy is the leading brand of sanitary napkins. BRAVIS developed a series of package designs for Sofy Body Fit, Sofy Hada Omoi, Sofy Super Sound Sleep series, and Sofy Sanitary Panties.

Sofy Body Fit is the most standard product and is widely loved by a wide range of consumers. The design was renewed with the aim of reinforcing the “skin-friendly” image, based on the results of a survey showing that for consumers who choose standard products, “softness on the skin” is the second most important factor after “absorbency” and “price” when purchasing a product.
The overall design uses soft and fluffy motifs to emphasize the gentle feel on the skin. The gorgeous coloring with multiple hues was designed to stand out more prominently in stores, and to create a cute package that will resonate with the younger target group.

• CLIENT

  Unicharm

• SERVICE

  Package Design

  COUNTRY

  Japan