PROJECT
- HITEJINRO
- Stout
The eagle symbol expresses sophistication and pride
The “stout” has a strong and bold design that enhances its presence. The sharp impression and black beer taste are expressed by the iconic eagle. It has a unique presence.
“stout,” released by Heitjinro, is a refreshing lager-type black beer. The design was renewed to more strongly express the appeal of black lager as a product targeting young people.
The renewed design uses an eagle’s wing as an eye-catching element to symbolize the product, and utilizes the rich color spectrum of black lager “stout” from orange to black. Black was used in the background to represent the product category, while the intense and bold orange color of the eagle symbol expresses sophistication and pride.
- CLIENT
- HITEJINRO
- SERVICE
- Package Design
- COUNTRY
- Korea