PROJECT
- I'll
- Tokyo Campanella
A site clad in the air of the city.
Tokyo Campanella” was created with the idea of creating a new souvenir of Tokyo, clad in Tokyo air. The Campanella blue color, expressed in the image of the city sky, was utilized for the brand and EC sites to portray a sophisticated world view.
Tokyo Campanella”, a popular Tokyo confectionery with crispy chocolates, is a new Tokyo souvenir brand created in March 2007. The brand pursues a refined taste befitting the international city of Tokyo, and has achieved high quality products, mainly baked confections made using a world-first manufacturing method. Currently, the company operates stores in Tokyo Station, Haneda Airport, and other locations.
Tokyo Campanella’s package design won the Gold Award in the food category at the Pentawards, the world’s first and only competition for all forms of package design.
In addition to the package design, Bravis also redesigned the website. Based on the key color of Tokyo Campanella, “Tokyo Campanella Blue,” a turquoise blue, it conveys the sophisticated image of Tokyo souvenirs.
- CLIENT
- I'll
- SERVICE
- Brand Identity
- Brand Strategy
- Design Concept
- Package Design
- Web Development
- COUNTRY
- Japan