PROJECT
- Toyota Home
- New
Identity Development
Happy Families
Toyota Home Corporation is a housing sales company belonging to the Toyota Group. The word “home” is used in the company name to indicate that the company not only provides houses, but also offers a homey family atmosphere to the people who live there. Toyota Home Corporation needed a corporate identity (CI) that could visually express such a corporate philosophy.
Taking the idea of a “happy family,” Bravis proposed a corporate identity that could work in two directions. First, the graphic evokes a family (father, mother, and children) holding hands, representing the warm and welcoming spaces that Toyota Home offers to its residents; second, the three separate graphics represent 1) the customer, 2) Toyota Home’s home sales office/builder, and 3) Toyota Motor Corporation, the parent company of Toyota Home. The second is a graphic divided into three sections, each representing 1) the customer, 2) Toyota Home’s home sales offices/builders, and 3) Toyota Motor Corporation, the parent company of Toyota Home, to evoke the strong relationship between the two companies. The brand colors are soft and bright, evoking a comfortable living environment in addition to fun and warmth.
- CLIENT
- Toyota Home
- SERVICE
- Application Design
- Brand Identity
- Brand Management Manual
- Corporate Identity
- Design System
- COUNTRY
- Japan