Moisturizing tissues are tissues that contain moisturizing ingredients found in facial toners and lotions. With their smooth texture, they reduce friction on the skin, making them suitable even for those with sensitive skin.

The “Ellier Luxurious Moisturizing Tissues,” which were relaunched in 2022, feature a new smoothing ingredient in their moisturizing lotion to deliver an even more hydrated and silky-smooth feel. We have also updated the packaging design to match these improvements.

While maintaining the blue and gold color scheme that defines the traditional “Eliere Luxury Moisturizing Tissues” brand image, we’ve added graphics at the top that evoke the product’s key feature: “moisture.” The packaging not only highlights the product’s features but also conveys a sense of quality, creating a design that blends seamlessly into any home decor.

• CLIENT

  Daio Paper

• SERVICE

  Brand Identity

  Package Design

  Tone & Manners

  COUNTRY

  Japan